Mürrmeli.Kaffee
WHAT
A Mobile Coffee Shop
The Mürrmeli.Kaffee is a mobile coffee shop in the Swiss Alps in Mürren – implemented as a proof of concept.
THE GOALS
Business Goal
Implement an MVP (minimum viable product) as proof of concept.
Social Goal
Bring more life to the alpine village Mürren. Building a new social interaction spot in the middle of the village.
Check out our blog for more details about the WHAT. WHY. HOW.
THE PROCESS
What do we have?
- A Chalet in the middle of the village, in Mürren, at the main street (car free) with a terrace infront
- A mobile coffee wagon from a previous project incl. coffee machine, coffee beans, cups …
- 6 week window for testing.
- One person for the job as a „barista“. A few temporary volunteers.
- Budget: very restricted
What do we need?
- Beverages and food concept
- Branding / Marketing / Experience Design
- Permissions
- Hygienic kitchen
- More products to sell
- Daily process design
Timeline
May - June 2019
Finalizing basic concept and clarifying needed permissions from the village and regional councils.
June 2019
Preparing launch. Getting material. Implementing branding.
July 2019
LAUNCH.
July - August 2019
Optimizing prizing, products, experiences, packaging, opening hours…
August 2019
Closing up the successful proof of concept.
Impressions
Shall we implement a proof of concept for you?
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